The fashion and shapewear brand SKIMS, which Kim Kardashian co-founded, has debuted a new ad that highlights WNBA players just in time for the 2024 women’s basketball season to begin.

The action emphasizes the growing connection between women’s sports and fashion, highlighting the marketability and allure of athletes off the field.

One of the greatest WNBA players of all time, Candace Parker, is leading the way along with All-Stars Kelsey Plum of the Las Vegas Aces and Skylar Diggins-Smith of the Seattle Storm, guard Dijonai Carrington of the Connecticut Sun, and Cameron Brink, the second overall draft pick of the Los Angeles Sparks.

Hugh Wilson took a set of photos that Kim Kardashian published, in which the gifted ensemble holds Wilson basketballs and sports the newest SKIMS Fits Everybody underwear line. The collection, which is now offered on the brand’s website, comes in over 20 underwear designs and ten distinctive colorways.

 

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